Be Seen For Who You Really Are

Did you know that most women have no idea how effective branding and marketing can impact the success of their company?


It's true.  Branding can have a huge impact on what people associate you and your company with, and marketing can positively or negatively affect sales. Do you know how your current marketing and branding is driving your sales?  No?  Keep reading!

Do you know what product branding is?

It's ok if you don't. You're not alone. First you have to understand the definition of a product. Elementary?  Not really. Here it is in a nutshell:

A Product: "is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, Information, platforms and ideas." (Kotler& Keller, 2015)

Specifically identifying your product to fit into a specific market helps target your audience. Branding your product can set it apart from the rest!


Branding your product.

A Brand: "is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from from those of other sellers." (American Marketing Association)

Branding a product so that it stands out from your competitors in a market, especially a saturated market, is the tricky part.

That's where Savvy Ink can lead you in the right direction. Our designers have diverse backgrounds in many different markets, and can have you marketing your brand to the right customers in no time!